Imagine waking up again to learn your Social Security number, full name, address, and date of birth are now circulating in the dark web—courtesy of yet another preventable data disaster. No, it is not Groundhog Day, but it might as well be one. That’s the harsh reality for over 5.8 million people hit by the 700Credit breach, uncovered just last month. Hackers exploited a third-party API vulnerability, siphoning sensitive PII from May to October 2025. The fallout? Skyrocketing risks of identity theft, financial fraud, and years of vigilance that no one asked for. In fact, I personally received a breach notification from a credit monitoring service alerting me to this breach and it is far too close to home. Do the companies even know who is in between them and their customer data?
Discovered on October 25, 2025, the 700Credit incident was a classic supply-chain attack: cybercriminals first compromised an integration partner months earlier, then used that foothold to access a vulnerable third-party API connected to 700Credit’s 700Dealer.com platform. Over a six-month window, they quietly exfiltrated highly sensitive records, including full names, addresses, dates of birth, and Social Security numbers—from millions of consumers who had simply applied for auto financing through dealerships across North America. Affecting over 5.8 million individuals according to notification filings, this breach underscores how interconnected vendor ecosystems create hidden weak points that expose massive volumes of raw PII, even when core systems remain untouched.
This isn’t isolated, it’s the new normal in a world where legacy identity systems treat your personal data like an open buffet for cybercriminals. Collect it, store it, share it endlessly… and pray it doesn’t get stolen. But when it does (and it always does), the trust is shattered—for individuals and the organizations relying on these fragile processes.
At Trua, we’re done waiting for the next headline. We’ve engineered a smarter, safer path forward with our patented Trust Credential for Life™.
Here’s the game-changer: Verify your identity once through a secure, one-time process. Then, carry a reusable digital credential that proves who you are for any purpose and across any industry—without ever exposing a shred of Personally Identifiable Information (PII) again.
- For individuals: Reclaim control. No more sharing SSNs or DOBs with every new service. Just a simple, privacy-first proof that travels with you for life.
- For businesses: Get the exact verification you need (e.g., “identity confirmed” or a TruaScore® risk assessment for additional background screening) in seconds—without building massive, breach-prone databases. Slash compliance headaches, cut fraud by up to 90%, and build unbreakable trust.
In the face of relentless cyber threats, clinging to outdated models isn’t strategy—it’s liability. The future demands privacy by design: verifiable, reusable, and zero-trust from the start.
Ready to future-proof your identity (human) screening ecosystem? Discover how Trua is empowering HR leaders, fintech innovators, and compliance pros.
Take the first step toward unbreakable privacy and security today. The next breach notification doesn’t have to be yours.
