67.8% of everyday victims—your customers, employees, neighbors—say they’ve contemplated self-harm because of identity crime. One victim lost their job, home, car, and even government aid… all because a criminal was “getting assistance in their name.”
Repeat attacks are up 22% Year over year. Social media takeovers now lead the threat list, cascading into denied loans, evictions, and shattered lives. Financial losses? Exploding across every bracket.
Business leaders: this isn’t just a consumer problem. It’s a systemic failure we’re all complicit in. Every outdated verification process that demands PII proliferation—SSNs, driver’s licenses, passwords—feeds the beast. We’re forcing people to scatter their most sensitive data across hundreds of siloed systems, creating a fraudster’s paradise.
It’s way past time to feel guilt. Own it and fix it.
At Trua, we’re building the antidote: a lifelong Trust Credential—one secure, reusable, AI-resistant digital Trust YOU control forever. Business and relying parties get to verify the trust of the individual without collecting and storing personally identifiable information (PII) and avoid unnecessary exposure of such data to hackers and fraudsters.
- No more PII proliferation – prove who you are without exposing what makes you vulnerable
- Real -time validation – stops ATOs, synthetic fraud, and deepfake scams at the gate
- Privacy by design – you own your data, not the platform or any third party
- One credential for life – from banking to healthcare to social platforms, without repetitively providing PII for verification every time or for every new transaction
Imagine a world where identity crime doesn’t end in despair—because it never begins.
Read the full ITRC report and then ask yourself: Is my organization still part of the problem… or ready to be the solution?
Let’s end the cycle and modernize and transform the way we verify human trust in the digital and AI age.
