As the digital landscape evolves, the demand for secure interactions across platforms is driving innovation in identity verification technologies. Shifting to consented data — data that customers voluntarily share — is a powerful means of enhancing transparency, control and connection in customer relationships.
Trua is at the forefront of rebuilding trust and safety in our increasingly vulnerable digital economy. With data breaches hitting epidemic levels and AI-powered deepfakes on the rise, consumers are rightfully on edge: 79% are deeply concerned about online data privacy, 81% worry about data security, and a staggering 26% have suffered two or more breaches in the past six months alone. Add to that, one in five has faced identity theft in the last three years. This isn’t just a statistic—it’s a wake-up call for businesses everywhere.
The report makes it crystal clear: Trust is the new currency for the digital ecosystem.
Read the Business Impact Brief from 451 research by S&P Global:
